Features include - Story Analysis, Sub Story Analysis, Anchor Analysis, Top Genres, Logistic Monetization and Exclusive Competitive Stories.Īll viewership inputs are a hybrid of the above LIVE data via 1) the Chrome LIVE Panel of 2000 boxes representing the cable universe of 184 million homes (translating to ~791 MN individuals – second by second image capturing of the content viewed), and 2) the on-ground distribution fluctuations across 1700 unique feeds sourced from Chrome Track, (Chrome’s city-wise connectivity OTS - Opportunity to see).Ĭoverage – Urban 3,429 Class 1 and LC1 towns representing 92.3% population of urban India & 5,93,615 villages representing 100% of the rural population of India. The tool gives an immediate competitive edge with near live tagging on what your competition is airing and what you are missing out on, eventually boosting your News Channels' rating (with additional data from a 24*7 live panel of 2000 touchpoints with live indicative viewership that tallies with the subsequent ratings system trends). Aaj News was initially started on 23 March 2005 by the Recorder Television Network (Business Recorder Group).4 The Business Recorder Group specializes in n. Source – Screen Shot Sourced from CNT (Chrome News Track) – 9 th December 2020, 7 am -11 am, 15+, HSM, Hindi News GenreĬhrome News Track is India’s first Live TV News Consumption measurement PaaS to MAXIMIZE RATINGS on the back of key editorial decisions at the click of a button.

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